B2B Bits & Bytes | Xngage
Are you in B2B eCommerce focused on improving your channel or overall B2B business? Then B2B Bits & Bytes, brought to you by veteran digital commerce experts of 40+ B2B digital transformations, is the podcast for you! Xngage offers tips and tools for accelerating buyer AND seller interactions. This show is recommended for both novices and experts in B2B commerce who want to deliver even better digital commerce results. Join us for this experience, we will satisfy your craving for all things B2B...and more!
B2B Bits & Bytes | Xngage
S7: E2- Myth Buster #2: Is Self-Service Just Code for Cost-Savings?
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Xngage LLC
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Season 7
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Episode 2
According to McKinsey & Company, 71% of B2B buyers are willing to spend $50,000 or more on a single B2B transaction as the market shifts toward self-service journey enablement. We discuss the role of self-service as an enabler of the Anywhere Business model and also as part of Online Collaboration Environments. Our partner HawkSearch will share how self-service, especially in search, helps clients to deliver critical business value. For the companion 3-minute blog, click here.